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Value of Back Links
Written by: Moser, James on Nov 15, 2011It's funny, I must get a dozen comments,and twice that many emails every week telling me that I would have more traffic if I would just let xrumerservice place spam back links on a million other blogs every week. Let's look at what they are really selling.
A back link is a link on another site that points "back" to your site. A back link extends the credibility of one site to another. If the search engine views a site as an authoritative source on a given subject and your site related to that subject, then a link from the first site to back your site extends their credibility to you. That's a win!
If, for example, you own a business as a web developer in Nashua, NH then it makes good sense to have a back link on all of your clients indicating that you are the web developer for that site. Additionally it would make good sense to have a link on the Nashua Chamber of Commerce ( if you are a member, which Cairn Applications is ). The link on the COC makes sense because you are a business that is associated with that chamber.
But these are not what xrummer is selling. What xrummer sells is a link on an enormous number of blog sites that are in no way related to your site. They have written a program that trolls the internet looking for sites that accept random comments. They are hoping to ( and do ) find sites that accept comments without moderation and dump spam comments on them that include links to your site. Ask yourself, are the readers of piglust.com ( some cyber-squatter actually owns that - unreal ) really the customers that you are trying to connect with? Of course not.
For xrummer, it's simply a numbers game. Will a certain number of readers on piglust.com click any link they see n their endless pursuit of naughty entertainment? Of course. Will this behaviour increase the traffic on your site. Sure. Will it increase your sales? Not a chance. What it will do is burn up your bandwidth and increase your bounce rate. I'll pass on that.
Back links are only valuable if they come from a reputable site that has authority and credibility in a subject area that is related to your site.
So, xrumer ( and colleagues of which there are many ) go ahead and send the emails, they go right to the trash folder. Keep posting comments, they all get deleted.
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