|
|
Log In
Log into myCairnApps
Contact Us
| Email: | jim@cairnapps.com |
| Phone: | (603) 966-6851 |
| Address: | One Chestnut St Suite 303 Nashua, NH 03060 |
Request a Quote
Are you interested in having a site or application built? Click on the link above to tell us about your needs.Customer Comments
-
"Jim jumps into your business to understand your business, so he can produce the best web site for your business."
~David McConville
MySuperMarketCircular.com -
"The web site is working immensely!"
~ Thom Sousa
Sousa Signs, LLC -
"The new blogging tool is fantastic! Very easy to use!"
~ Jeremy Woodward
Live Life to the Fittest -
"Thank you for your hard work on my website, I will definitely recommend you to anyone I know in need of your expertise."
~ Stan Olejczak
NH Infrared Services
Search Engine Optimization
Where do you need to be?
The first two or three pages on a search engine result set are the only ones that really matter. Very few searchers look beyond the first few pages before they try another query. The questions is: how do you get your web site on the first page of results? The answer is that you make your site attractive to the search engines.
So what do the search engines want from your web site?
Credibility. Simply put, the search engines are in the business of showing you web sites that answer your questions. As a searcher, the more reliable the answer, and the more credibility you place in the web site and the search engine that delivered it. Make no mistake, the search engines listen to the questions that you ask and watch which sites you select from the result sets.
The more relevant your web site is to a given query, the more likely the search engines are to serve up links to your pages. It all comes back to your content. If you deliver authoritative and informative content that is searched for, then search engines will serve up your web site in their result sets.
How do we do it?
Cairn Applications LLC starts by understanding the business you are in and the visitor that you most want to attract. The key to search engine optimization is understanding the way your ideal customer searches for the services you provide.
Clearly, the most direct approach is to ask your existing customers how they would search for you. Cairn Applications will conduct web based surveys of your customers, either on our web site or yours using our site integrated survey system.
Another approach involves looking at your competitor's SEO strategy. The nature of a web site is such that your competitor's SEO strategy is completely available to you, if you know where to look.
Once we understand your business, and how your customers will look for you, we can develop your content around a set of Keyword phases. You may have several keyword phrases targetING different types of customers. Different areas of your web site will serve these different groups and they will be optimized accordingly.
Linking
If your site is authoritative, other sites will link to it as well.. This linking behavior increases your SEO credibility dramatically.
The result
If your content is authoritative and relevant the search engines will return your site in their result sets and you will have visitors. Once you get the visitors, it is important to engage them with a well designed web site. Read more about web design.